How The Academy Started
Hey there! I’m Cierra. I’m a Coach and Business Strategist turned Online Educator, and I teach ‘biz babies’ exactly what steps to take in order to create and scale an online biz to $5k+ in monthly revenue to get them unstuck and into the life of their dreams!
I created the Build-A-Biz Academy as a response to a growing need that I saw that I could no longer ignore - the giant gap between the people who felt trapped by their finances and wanted to start a business online to help move them towards a brighter future, and the high price points that stood between them and the information that they truly needed to succeed.
The Academy is a passion project for me, as I know first hand the struggles of being completely trapped by your finances, but overwhelmed with trying to create something out of just the free information or lower-level options that most coaches and strategists had available. Ain’t nobody got time for that!
When I was crushing it on Wall Street, things weren’t actually as perfect as everyone thought. I actually was stuck in a depression because I’d worked so hard to get there, and then realized that I hated every second, and I didn’t want the life of working all the freaking time to maintain a certain status, but never being able to truly live and enjoy it- more than just the 2 weeks a year that you get for vacation (that let’s be real, you have to save for the holidays because of family, or for sick time because -life).
Due to my depression, it caused me to put in less effort at work, and in a cut-throat sales environment where someone was getting fired every single month for months on end, it was only a matter of time. So I get what it’s like, I ended up starting my first business from unemployment checks. I moved back in with my parents, and I got to work.
I was on Google and Pinterest trying to find all of the info I needed, I was going back through my coursework from my degree in Business Management and Advertising, and buying up all of the lower-level courses, learning all the things, trying to hodge-podge something together from all of the free information that I could find, and then I got to the point where I knew I needed to learn from someone who could teach me exactly which steps in which order, because things were just not working.
So I hired a coach to help me 1:1. And while I learned amazing things and I wouldn’t trade it for the world, sometimes I found that when it came to finances, the whole ‘money mindset’ thing only goes so far.
I was maxed out on my credit cards, I couldn’t get a loan, I couldn’t afford my bills- to the point where I had to decide between paying my health insurance and paying my coach.
But when I finished the Build-A-Biz Method, started implementing it, and things started turning around! In just 2019, I paid off 2 credit cards, I made 6k cash in 21 days, I went on 2 vacations-not including the holidays, and I was signing new, high-paying client in less than 48 hours with ease!
So when it came to 2020, and the world literally being on fire, and I saw how much trouble everyone was having, I took a hiatus from selling, and took a hard look at my business- I had achieved so many amazing things, but the difficult part for me about being a high ticket coach was getting on phone call after phone call with people who desperately needed my help and were more than willing to put in the work was necessary, but who honestly couldn’t afford high-ticket prices- regardless of what payment plans I was willing to help them with.
My heart hurts, and I’m sick of only 1% of entrepreneurs making it out of the first year. Because I Know WHY- it’s a lack of funds to be able to afford the know-how. Some people might argue that it’s work ethic, but with nearly the entire country living paycheck to paycheck, I really don’t think that’s it.
So I’m standing in the gap with the Build A Biz Academy. Because I want to generously love on my Biz Babies. [If you’re thinking of starting a business or you’ve started and you’ve been making less than 5k in monthly revenue- then yes, that’s you!]
That’s what’s in it for me, actually making the world a better place and being the guiding hand that I wished I’d had.